The most important stages in Stromer’s history.
We implement an idea if we believe in it, always with the clear goal: building Speed Pedelecs that further urban mobility. As a young company, we can look back at an eventful past – and are looking forward to an exciting future.
The birth of the first Stromer.
Inspired by new technologies, Stromer founder Thomas “Thömu” Binggeli has the idea to develop a fast e-bike that clearly differs from the previous e-bikes and their image. The result is the Stromer V1 – an e-bike that shakes up the industry: with rear-wheel drive, exceptionally high power, a sporty design and an integrated battery, the V1 passes the other Pedelecs right off the bat – and takes the first steps toward modern e-bike mobility.
Founding of myStromer AG and the brand Stromer.
A brand arises from the idea of fast and efficient e-bikes – the basis on which the new Speed Pedelecs are to be established on the Swiss market.
The next Stromer generation: the first ST1.
With a speed of up to 45 km/h (28 mph), the ST1 is the first Speed Pedelec in the world with a battery integrated into the downtube. And it doesn’t only make an impression with its outstanding performance for the time, but also with its characteristic Stromer design and its extraordinarily high range.
Partnership with BMC Switzerland.
That same year, the Swiss premium bike brand BMC Switzerland AG takes over the ambitious company – an additional boost for the international prominence of Stromer Speed Pedelecs. As a result of this cooperation, the ST1 wins over both roads and hearts not only in Switzerland, but in all of Europe and the USA.
New headquarters: opening of the Stromer Campus near Bern.
The new Stromer headquarters in Oberwangen near Bern in Switzerland combines all production areas under one roof – from research and development, design, customer service and management to the Stromer flagship store. More than just a spatial consolidation: The Campus is over 47,000 sq ft and enables the rapid exchange of ideas among all divisions. It is thus the center for in-house technology and a catalyst for innovation.
The ST2 – the first digitally networked S-Pedelec.
The ST2 sets new standards as the first fully networked Speed Pedelec in the world: The specially developed OMNI connect cloud-based platform allows the bike to connect to the smartphone via an app. The combination of connectivity, performance, range and design leads to the ST2 winning several international awards – including the Red Dot Award and the IF Design Award.
Stromer becomes independent again.
Stromer parts from the parent company BMC Switzerland and concentrates independently on the development of Speed Pedelecs with its new group of investors. The newfound independence is also a renewed commitment to the market niche – and to the claim of offering the best Speed Pedelecs. The new Administrative Board now consists of Stephan Müller, Thomas Binggeli, Ruedi Noser and Stefan Schwab.
The ST5: the first S-Pedelec with fully integrated design.
The ST5 combines the Stromer skills in the superlative and presents itself virtually completely cable-free and with consistently integrated elements. As the only Stromer model with sports mode, the ST5 once again distinguishes itself on a separate level from the standard. With the launch of the ST5, the assembly of all models was also moved to Switzerland and the competence at the Stromer Campus was again expanded.
Ten years of riding fun.
We have now become established at three locations: With our headquarters in Oberwangen near Bern in Switzerland, with an assembly plant for the European market in Riedstadt, Germany, and with a subsidiary in Vista, USA. Our focus has clearly been placed on Speed Pedelecs from the starting line. And we were confident enough to take an unconventional approach – to make the difference ridable. With success: over 70,000 Stromer riders have currently placed their trust in us. We are the market leaders in over eight countries. And we already have our eyes on the next goals. Join us as we ride off to meet them.
Two awards for the Stromer brand!
Strong in the future – with a new partner.
Naxicap Partners, a leading European private equity firm, is taking over Stromer. The headquarters and assembly plant in Switzerland will remain. The focus of the partnership will lie on the expansion into new markets, the scaling of the business model and the development of new, innovative products. Join us on this new stage of our journey!